MOD DEVICES
MOD DEVICES
FROM ZERO TO HERO
In 2017 I joined MOD Devices to kick-off the start-up’s marketing activity and introduce to the world an innovative product that had only recently left the garage-lab.
In three years, I assembled a talented team and established a consistent multi-faceted operation that introduced MOD Devices to the competitive landscape of the global music-equipment market.
A brand new website, CRM, paid-ads, content, partnerships, artists relations, events, creative strategy, and UX/UI intelligence were established for the launch of two groundbreaking hardware products and over 15 software products in only three years.
The work allowed for commercial expansion to 15 markets, an extremely successful crowdfunding campaign (top 50 in Kickstarter history), and a 1MM € raised in funding rounds.
FROM ZERO TO HERO
MOD became a brand featured in most of the core-publications around the globe. The community around the brand grew an average of 260% per year and paid-media was highly optimised, providing 680% of average ROmI. In 2020, the MOD Duo X was nominated for Best Product of the Year by Sound on Sound.