THE CRUNCH AND THE CRAFT

I'm specialised in defining the best problems a brand can solve and in unearthing insights that, in turn, serve to craft adequate and transformative solutions.

My work starts with finding leading and bleeding edges of subcultures, mining relevant data and then amalgamating those into intriguing points of view. It typically ends on business opportunities and creative inputs, but the beauty of ideas is that we don't always know how they will materialise. The pieces of work with which I had the most fun counted with strategists involved throughout the entire process - from business problem to execution.

Everything we make together we ought to measure and build a case study out of it. If told well, those results can help you win every sort of positive things, from confidence to new businesses; from incremental business to awards.

I'm a sucker for storytelling, because it’s beautiful and because it works. Despite being a word comes and goes amidst business circles, storytelling is, more importantly, a common denominator in the entire history of human learning and interaction. We fictionalise the world in entities, and brands are one of the ultimate proofs of that. My goal is to contribute to making your brand one of those entities at least for a brief moment.

Finally, today's brands are built through actions that back up strong storytelling. If we can get that full experience right, we have harnessed the current power of communications.