MOVISTAR
FIREFOX OS
MOVISTAR FIREFOX OS
Movistar was looking for a new agency to lead the launch of FirefoxOS in Chile. Phones sold with the newcomer OS, would cost a fraction of the leading models, but also raised a lot of doubts regarding the availability of apps and the presence of fundamental features.
FUN ABOVE SPECS
We would focus on youngsters, stretch the playfulness of the fox until the last consequences, and dribble the tech battle by only highlighting the presence of six basic functions important to the audience. Movistar FirefoxOS was bound to be the first smartphone for a generation of teenagers.
The next challenge would be to find the intersection of these elements in recent pop-culture. My role as a strategist was not only to define strategic propositions but also to generate the seed for the creative idea (including the very motto "What does the Fox do?").
